Common Ground!

The future in grey .

Global Warming. Record melting of the polar ice caps. Bleaching of the great barrier reef. And then comes news that 2007 had a global temperature drop by almost a full degree essentially wiping out the average degree gained in all the time since the industrial revolution.

While some may immediately think that all those Prius's on the road are making a real impact. The reality is that carbon dioxide the main cause of green house gasses rose by 2.14 parts per million last year about a total of .5% gain worldwide, according to the NOAA research facility on Mauna Loa. The real culprit was a reduction in the suns activity.

This has given rise to some very intense back and forth debate which has further complicated the matter and made it increasingly difficult to discern what actual effect people are having on the world around them.

But if there is one thing thats not debateable it is the murky pressence of smog. A term coined in 1905 as a mix of smoke and fog, it has been an affliction for the better part of a milleania as references to air poluttion date.

It can inflame breathing passages, decreasing the lungs' working capacity, and causing shortness of breath, pain when inhaling deeply, wheezing, and coughing. It can cause eye and nose irritation and it dries out the protective membranes of the nose and throat and interferes with the body's ability to fight infection, increasing susceptibility to illness.

Living in Southern California especially it has always been present. During trips into the mountains and out to Catalina island it becomes apparent just how bad the problem really is.

The idea for this website and for all future articles is based on one idea. Reducing the generation of smog by reducing the effects of consumption.

Not to convince visitors that living like the the biblical adam and eve in the wilderness with clothing made of hemp stiched bark loin cloths.

But instead to provide a unique insight into everyday things like housing down to grooming and more. And how all of these things through production, transportation and consumption effect the world around you. How simple efforts of conservation can not only make a real change but can also be financially beneficial and most importantly many times conserve the most precious resource of all, time.